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Qualitative Research: Staying Current & Looking Ahead

What's it about?A panel of qualitative experts will spearhead a lively overview of qualitative research ? where it came from, where it currently stands, and where it may be headed. What's in it for me?Join us for this illustrious panel...

Catalogue: Webinars 2023
Authors: Ed Keller, Jeff Walkowski, Katee George
Companies: Schlesinger Associates, Inc,, Nichols Research, MRII
February 20, 2023


From Phone Calls to Online Research, modernising Western Governors University's research approach

What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an...

Catalogue: Webinars 2022
Authors: Sophia Krystek, Thomas Glover
Company: Recollective
March 11, 2022


Best practices: Creating a safe and comfortable online research environment

Online qual continues to demonstrate great versatility and now more than ever, researchers have the freedom to consider whether in-person or online will be best for the project at hand. Online environments lend themselves to many unique advantages...

Catalogue: Webinars 2021
Author: Laura Pulito
Company: Recollective
October 1, 2021


In pursuit of humans truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: Webinars 2018
Author: Dina El Sehrawy
May 4, 2018


Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017