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Videos

Your attitude is not sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
Company: Pernod Ricard
October 5, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, October 05). Your attitude is not sustainable!. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable-12213


Videos
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Citation

Jennings, Liang and Léautier (2023a, October 05). Client-centric AI Solutions. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/client-centric-ai-solutions


Videos

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
Companies: Pernod Ricard, Human8
September 29, 2023
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Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china-12162


Videos

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Maria Alejandra Velandia Sanchez, Andrea Ascarrunz
Company: Pernod Ricard
May 14, 2018
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Citation

Sanchez and Ascarrunz (2018a, May 14). Beyond lifestyles, trends and drinks (Spanish). ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-spanish--9294