You searched for: "*"

The results has been filter on Tags containing Healthcare.
ANA has found 7 results for you, in 158 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
November 19, 2024
×

Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai-12699


Videos
×

Citation

(2022a, September 23). REA - Less pain, less fear and a healthier future for our children: using Virtual Reality in blood drawing procedures. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/rea---less-pain-less-fear-and-a-healthier-future-for-our-children-using-virtual-reality-in-blood-drawing-procedures


Videos

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
×

Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/it-s-time-to-talk


Videos

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
×

Citation

Munroe-Faure and Galan (2019a, November 10). Evolving public health England's approach to behaviour change. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/evolving-public-health-england-s-approach-to-behaviour-change-10873


Videos

Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
September 23, 2018
×

Citation

Leon and Manning (2018a, September 23). Transformation through immersion . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/transformation-through-immersion-


Videos

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
×

Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem


Videos

How to use guided meditation to achieve research Nirvana

Spiritual practices often lead to introspection and perspective. We explored the method of guided meditation to help balding men unlock their deepest fears around hair loss using some of these techniques, which led us to some unexpected insights.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Devika Johar, Sushma Panchawati
January 11, 2017
×

Citation

Johar and Panchawati (2017a, January 11). How to use guided meditation to achieve research Nirvana. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/how-to-use-guided-meditation-to-achieve-research-nirvana-8944