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Videos

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Neha Arora, Sonia Pall
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Arora and Pall (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux-11646


Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 8, 2019
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Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/the-road-to-happiness-portuguese-


Videos

How facial coding helps to optimize communication (Spanish)

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Catalina Bonnet, Massimo Sarcina
Company: Kantar
April 8, 2019
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Citation

Bonnet and Sarcina (2019a, April 08). How facial coding helps to optimize communication (Spanish). ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication-spanish-


Videos

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kimmo Valtonen
November 11, 2018
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Citation

Valtonen, K. (2018a, November 11). Augmented market intelligence. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/augmented-market-intelligence


Videos

Getting to know you

Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal...

Catalogue: Congress 2018
Author: Paul Twite
Company: Toluna
September 23, 2018
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Citation

Twite, P. (2018a, September 23). Getting to know you. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/getting-to-know-you


Videos

Growing your brand through connecting the dots

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Lindsay Cowan
June 6, 2018
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Citation

Cowan, L. (2018a, June 06). Growing your brand through connecting the dots. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/growing-your-brand-through-connecting-the-dots