Resources Library by ANA

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Ted Curtin

Companies: MRII, ProdigyWorks

October 20, 2022

Foresight and Macro-Trends

What's it about? ?The real art of discovery consists not in finding new lands, but in seeing with new eyes.?Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Jessica Southard

Companies: MRII, Mars Wrigley

September 30, 2022

How to Ensure Data Security while Democratizing Knowledge

What's it about?Every day, businesses are accumulating more and more knowledge at a rate faster than ever before putting organizations at a crossroads between making sure data is secure but accessible at the same. It is a pressure many are facing...

Catalogue: Webinars 2022

Author: Dan Mallin

Company: Lucy

July 15, 2022

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022

Authors: J. Walker Smith, Stephen Kraus

Companies: MRII, Kantar

July 14, 2022

Preserving survey integrity

What's it about?Automation is helping to improve fraud detection and prevent the impact of respondent unengagement, but there is still a high degree of manual effort needed for the processes to be most effective. Clients and suppliers are also...

Catalogue: Webinars 2022

Author: Nancy Brigham

Company: Dynata

July 1, 2022

Scaling Insights Faster for Future Success

What's it about?For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it?s consumers' daily routines being impacted,  businesses grappling with supply chain issues, or...

Catalogue: Webinars 2022

Authors: Scott Litman, William Cimarosa

Companies: Lucy, Suzy Inc.

May 20, 2022

Guiding Digital Transformation for Insights Organizations

What's it about?When an organisation needs to determine its data collection strategy, and in particular, the technology solutions to use, one of the first questions is usually whether to build or buy. However, there is a third possibility, which is...

Catalogue: Webinars 2022

Author: Allen Porter

May 13, 2022

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Emmanuel Probst

Companies: MRII, IPSOS

May 12, 2022

Tech-celebrating Insights

What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Ray Poynter, Dan Fleetwood

Companies: MRII, QuestionPro

April 14, 2022