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Videos

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024

Research papers

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024

Videos

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Archana Pai, Priyanka Bhargav
September 23, 2018

Research papers

Inside looking out

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we've found out that sometimes our future is not within our own timeline but in someone...

Catalogue: Congress 2017: Visionary
Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez
September 4, 2017

Research papers

Usefulness and future of syndicated/standard services in the business-to-business research field

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this...

Catalogue: Seminar 1988: Business To Business Research
Authors: Jean Oddou, Dominique Vanmarsenille
June 15, 1988

Research papers

Editorial research on a syndicated basis

Editorial Research carried out on behalf of a single publication or some publications belonging to the same publisher is well known. Syndicated research for advertising purposes - media planning and selling media space - is well known too, but the...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Sigurd Bennike
November 25, 1987

Research papers

Assessing the changes in the attitudes of new passenger car buyers in three Arab countries

The paper will present findings extracted from an annual multi-country syndicated survey among new passenger car buyers. The purpose of this paper is to highlight and explore the attitudes of car buyers and their mode of screening and selecting new...

Catalogue: Seminar 1987: Research In Arab Countries
Author: George Laham
June 15, 1987

Research papers

Editorial research on a syndicated basis for Danish newspapers

As the Danish provincial papers are aware of the competition from the national dailies as well as from the magazines and the electronic media they have been willing to pay rather big amounts of money to be included in the syndicated media survey in a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Sigurd Bennike
November 23, 1983

Research papers

Syndicated research as a source of ad hoc and trend data on financial services

This paper concerns the data which are available for Financial Services through the Target Group Index. Following a brief introduction - which covers the size and scope of the TGI - it illustrates the types of data which are available in the report,...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: John Bermingham
June 15, 1979