Resources Library by ANA

Designeffect

Until now designers, brand managers and researchers around the world had to do without a validated research instrument to predict effects of design.This paper explains how the Dutch Designers Association changed this by initiating and developing a...

Catalogue: Congress 2006: Foresight

Authors: Jos Vink, Gert Kootstra, Pieter van Ginkel

Company: Blauw Research

September 17, 2006

The IPA touchpoints initiative

The new global media landscape led to an explosion in communications research as advertisers, agencies and media owners try to chart an effective path through this labyrinth.However, in the UK and most developed advertising markets, the joint...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Lynne Robinson, Jennie Beck, Steve Wilcox

Company: KANTAR TNS Malaysia

June 4, 2006

Going for gold

This presentation evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Catalogue: Consumer Insights 2005

Authors: Claire Spencer, Mike Lee

November 15, 2005

Is this remote stuck or what?

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implications for network promotion and for advertisers....

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Brian Rock, Sally Pearse

June 23, 2005

New insights on first-time electronic data on out-of-home and time-shifted television viewing

Increasingly, the new mantra among today's leading advertisers is, 'Know your consumers! Know who they are, what they're doing, and when, where and why they're doing it.'These goals translate into important new objectives for marketers, broadcasters...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 23, 2005

There's something about Mary

Mary Goodyear's groundbreaking thinking on the evolution of marketing has proved to be an invaluable tool - useful for explaining and understanding markets, brands and advertising as well as consumer attitudes and behaviour.In this paper the authors...

Catalogue: Asia Pacific 2005

Authors: Lee Ryan, Rosie Hawkins

Company: KANTAR TNS Malaysia

March 13, 2005

Cross media consumption and adequate media strategies

This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocontrol, the radio watch, in Switzerland.Analyzing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Giordano Giordani, Rolf Müller

June 16, 2004

Plan weekly, accumulate optimally

The authors recently analyzed the audience delivery and efficiency patterns of selected schedules for three different client planning scenarios. This analysis was undertaken in order to identify which of three analytical approaches would deliver the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print

Authors: Beth Uyenco, Craig T. Gugel

June 15, 2004

Development of a global social economic classification system

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countries - retaining accuracy and relevance - is...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Authors: Andrea Dinning, Rosi Ware

Company: KANTAR TNS Malaysia

December 3, 2003