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Research papers

A fresh look at estimating readership frequency distributions

This paper focuses on the frequency approach to measuring both average issue readership and publications turnover/casualness rates, with an emphasis on the measurement of turnover (or casualness) figures, and finds a respondent's proportion of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Gary Morgan, Sergey Dorofeev, Michele Levine
June 15, 2004
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Citation

Morgan, Dorofeev and Levine (2004a, June 15). A fresh look at estimating readership frequency distributions. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-fresh-look-at-estimating-readership-frequency-distributions