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Research papers

Using market research in early stages of product development

In April 1999 V1NU Tijdsclirirten (The Netherlands) launched a young women's magazine named One. This launch was preceded by intensive market research. This paper tells the story of the new' magazine and describes the elements of the market research....

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Marielle Luif, Winnie Moltmaker
June 15, 1999
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Citation

Luif and Moltmaker (1999a, June 15). Using market research in early stages of product development. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/using-market-research-in-early-stages-of-product-development


Research papers

Interaction and intensity

A core function of magazines is their ability to provide an interactive forum for readers to communicate with like-minded people. A study was commissioned by Pacific Publications to look at how magazine readers use their magazines and which areas of...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Angela Brooks
June 15, 1999
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Citation

Brooks, A. (1999a, June 15). Interaction and intensity. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/interaction-and-intensity


Research papers

The value of women's magazines for advertisers

This study aims at analysing some of the most important Italian magazines for women. The survey investigates ten publications through a semiotic methodology and presents their positioning and features that makes each magazine absolutely unique -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Paola Furlanetto, Giulia Ceriani
Company: Ipsos MRBI
June 15, 1999
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Citation

Furlanetto and Ceriani (1999a, June 15). The value of women's magazines for advertisers. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-value-of-women-s-magazines-for-advertisers


Research papers

The young audience as a future reserve market for newspapers

This paper investigates the real purpose of newspapers in Brazil and whether the medium will bear the same import in the near future with its ongoing format. The main focus of this study is youth aged 14 to 19 years as it is the segment to which new...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Ana Lucia Fugulin Ache, Maria de Fatima Atsuko, Rose Mary Ikeda
June 15, 1999
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Citation

Ache, Atsuko and Ikeda (1999a, June 15). The young audience as a future reserve market for newspapers. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-young-audience-as-a-future-reserve-market-for-newspapers


Research papers

Take a fresh look at print

This paper outlines and discusses the research implications of a new Print ad sales effectiveness brochure published in May 1999 and sponsored by publisher associations and publishers from many different countries. It is argued that collectively...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Alan Smith
June 15, 1999
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Citation

Smith, A. (1999a, June 15). Take a fresh look at print. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/take-a-fresh-look-at-print