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Research papers

Integrated customer intelligence

The approach used outlines an achievable, tangible and actionable method to extracting the value from customer knowledge and create real business value. This approach integrates a strong base of customer knowledge with organisational knowledge and...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: David Laffin, John Marinopoulos
Company: Roy Morgan Research Pty Ltd
February 1, 2005
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Citation

Laffin and Marinopoulos (2005a, February 01). Integrated customer intelligence. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/integrated-customer-intelligence


Research papers

Dial +613 612.145 for Australian tourist information

Australian tourist information, from four separate surveys, is being assembled on disc on interactive computers in Melbourne and New York. It can be accessed with the IMS computer programs, which allow you not only to reproduce tables already formed,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Roy Morgan
Company: Roy Morgan Research Pty Ltd
June 15, 1983
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Citation

Morgan, R. (1983a, June 15). Dial +613 612.145 for Australian tourist information. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/dial-613-612-145-for-australian-tourist-information


Research papers

A new approach in audience measurement for print media

In our continuous Australia-wide Readership Survey, we interview about 26000 people each year. Each month two different cross-sections, each of about 1100 people, are interviewed. For dailies, weeklies and monthlies, different economical and quick...

Catalogue: Seminar 1982: Improving Media Research
Author: Roy Morgan
Company: Roy Morgan Research Pty Ltd
June 15, 1982
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Citation

Morgan, R. (1982a, June 15). A new approach in audience measurement for print media. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-new-approach-in-audience-measurement-for-print-media