You searched for: "*"

The results has been filter on Tags containing Print.
ANA has found 48 results for you, in 226 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Inter media comparison

As in many countries, audience measurement for outdoor advertising media in the Netherlands is a hot topic. The different strategies of outdoor contractors are a complicating factor, since some of them sell billboards one-by-one according to the...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Marion Appel
June 15, 1990

Research papers

Examining the communication properties of interlinked print and television advertisements

This paper describes a second UK project designed to extend our understanding of how print advertisements and television commercials interact with each other, in communication terms. A previous study along the same lines was the subject of a paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Alan Smith
June 15, 1990

Research papers

Media mix and advertising effectiveness

The survey takes the basic problem of planning mixed media campaigns as its start line. Mixed media campaigns have two main objectives: 1. To avoid saturation or erosive effects through the accumulation of exposures in single media. 2. To make use of...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Rolf Speetzen
June 15, 1990

Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989
Authors: Rolf Pfleiderer, Gunter Luke
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 15, 1989

Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989
Authors: Rolf Pfleiderer, Gunter Luke
June 15, 1989

Research papers

Quality of exposure and advertising effectiveness

In recent times we notice a worldwide trend in media research to move beyond the vehicle contacts towards exposure to the advertising message. This is an easy task in the case of electronic media, if one believes in meter data. With print media we...

Catalogue: ESOMAR Congress 1988
Author: Rolf Speetzen
September 1, 1988

Research papers

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988

Research papers

Print media research

This chapter is concerned with research into print media in the sense of newspapers and magazines, whether aimed at a wide, general audience or a narrower, more specialised one. This introductory section comprises, first, a brief review of the...

Catalogue: Consumer Market Research Handbook
Author: Michael M. Brown
August 1, 1986

Research papers

The challenge from television

The paper examines the printed media in Europe from the point of view of the advertiser and his advertising agencies, with reference to the emerging importance of the electronic audio-visual media. It attempts to trace shifting consumer priorities...

Catalogue: Seminar 1985: Quality In Publishing
Author: Charles C. Dawson
November 27, 1985