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Research papers

The effects of violence on the tourism potential of Northern Ireland as measured by market research

The 1969 saw the beginning of the civil disturbances which, as we all now know, were to escalate far beyond anything that could have been imagined back in those days of relative innocence. The small down- turn in visitors in that year coincided with...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Ian G. Henderson, Cathal Mullaghan
June 15, 1983

Case studies

The use of research in the development of tourist facilities

The paper reviews the use of research in the development of site-based tourist facilities, covering a wide variety of private and public sector operations. It firstly examines the particular features of the markets in which such facilities operate,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Mary Short, Jonathan Wilkinson
June 15, 1983

Research papers

It's not (just) what you say, it's (also) the way that you say it

The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Margaret Boston, Geraldine Moll
Company: Ogilvy
June 15, 1983

Research papers

Nations and vacations

This paper deals with people's attitudes toward nations and vacations. Attitudes were detected and measured in terms of the affective meaning of concepts. Such issues are not trivial, since people may evaluate highly (or poorly) a given country, and...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Gabriele Morello
June 15, 1983

Research papers

Dial +613 612.145 for Australian tourist information

Australian tourist information, from four separate surveys, is being assembled on disc on interactive computers in Melbourne and New York. It can be accessed with the IMS computer programs, which allow you not only to reproduce tables already formed,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Roy Morgan
Company: Roy Morgan Research Pty Ltd
June 15, 1983

Research papers

Evaluating tourism at a 'last frontier'

This paper describes the first comprehensive survey of travel conducted in the Northern Territory of Australia. As with many countries with small populations but many features of national and historical interest to travellers, tourism is very...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: David T. Bottomley, George Rennie
June 15, 1983