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Research papers

Powerful insights

This presentation describes how Ethnographic Research, a method providing clients and market researchers with the possibility to jump into the respondents' life and take part in particular situations and relevant actions, can overcome barriers of...

Catalogue: Congress 2005: Making A Difference
Authors: Edeltraud Kaltenbach, Ji-Seun You
Company: Maritz Research
September 21, 2005
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Citation

Kaltenbach and You (2005a, September 21). Powerful insights. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/powerful-insights