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Research papers

Marketing mix

This paper describes the final phases of consumer testing utilizing Marketing Mix Studies conducted for many fragrance marketers and/or developers. The Marketing Mix Study as developed by Research 100 consists of a blind top note evaluation which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Michael H. Sandler
December 1, 1996
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Citation

Sandler, M. H. (1996a, December 01). Marketing mix. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/marketing-mix