Resources Library by ANA

Russia: "Pyramid" on the kitchen table

This paper describes the use of ethnographic research as a first step towards needs-based segmentation in the diverse environment of Russia. The ethnographic study presented shows how a first step in the direction of building a unified motivational...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Ekaterina Vladimirova, Kyrill Petrin

Company: Nestlé

October 28, 2001

Beyond data gathering

The authors of this paper argue that the rise of new technologies such as databases and the Internet offer both new challenges and opportunities to the market research industry. At a time when CRM is reported to have grown more than 30% a year with...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Laurent Florès, Rex Briggs

September 23, 2001

Always on

Responding to a call by a major consumer electronics company to accelerate the pace and quality of product development, J Walter Thompson (Detroit) and Moskowitz Jacobs Inc. (New York) developed a new paradigm. The paradigm incorporates current as...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Howard R. Moskowitz, Jeffrey Ewald

Company: Moskowitz Jacobs Inc.

September 23, 2001

Audiometer* measurement

The “audiometer”*, a generic term perhaps preferable to “radiometer” given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the measurement of broadcast...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Peter Menneer

April 1, 2001

Standard demographic classification

ESOMAR has sought ways to help standardise some of the procedures used in market research surveys. This does not in any way imply that we are seeking to treat Europe or any other part of the world as single homogeneous markets. On the contrary, our...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Bryan A. Bates

September 1, 1998

S.M.A.R.T.

Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Gale D. Metzger

June 15, 1998

Fourth generation media planning systems

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Jean-Louis Laborie, Gilles Santini

November 11, 1996

All of the people all of the time: Using advanced autodialer technology with CATI software

The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...

Catalogue: Seminar 1990: How To Cope With Data Overload

Authors: Andrew Jeavons, Ed Ross

June 15, 1990

The analytic hierarchy process as a decision support system for strategic marketing planning

While well-formalized, repetitive decision processes might adequately be represented by quantitative data and solved by algorithms the analysis of less formalized, ill-structured decision scenarios heavily relies upon qualitative data. For the...

Catalogue: Seminar 1990: How To Cope With Data Overload

Authors: Frank Gussek, Barnim G. Jeschke

June 15, 1990