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Research papers

Redefining ethics in market research

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative research. Qualitative researchers and social...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Ann Holway
November 1, 2000
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Citation

Holway, A. (2000a, November 01). Redefining ethics in market research. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/redefining-ethics-in-market-research