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Research papers

Getting close to the customer in the life insurance industry

This paper is about the growing marketing orientation of a certain sector of the market for personal financial services in New Zealand, the life insurance sector; and especially about the marketing orientation of a particular life insurance company....

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Emanuel Kalafatelis
February 1, 1985
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Citation

Kalafatelis, E. (1985a, February 01). Getting close to the customer in the life insurance industry. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/getting-close-to-the-customer-in-the-life-insurance-industry