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Research papers

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024
Author: Carolina Perrot
Company: UUEVO
April 24, 2024
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Citation

Perrot, C. (2024a, April 24). In Dubious Battle. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/in-dubious-battle


Videos

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024
Author: Carolina Perrot
Company: UUEVO
April 24, 2024
×

Citation

Perrot, C. (2024a, April 24). In Dubious Battle. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/in-dubious-battle-12394


Research papers

Retailer/supplier relationships in plastic cards and payment systems

This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Steve Worthington
June 15, 1989
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Citation

Worthington, S. (1989a, June 15). Retailer/supplier relationships in plastic cards and payment systems. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/retailer-supplier-relationships-in-plastic-cards-and-payment-systems