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Webinars

Introducing 10 diagnostic techniques to help optimize your mobile surveys

How healthy is your survey? Are all the questions in your survey working efficiently? Is your survey performing above or below benchmark standards? In this session Steve Wigmore and Alex Wheatley will discuss 10 diagnostic techniques which...

Catalogue: Webinars 2017
Authors: Steve Wigmore, Alexander Wheatley
Company: Kantar
November 7, 2017
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Citation

Wigmore and Wheatley (2017a, November 07). Introducing 10 diagnostic techniques to help optimize your mobile surveys. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/introducing-10-diagnostic-techniques-to-help-optimize-your-mobile-surveys


Research papers

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW
Authors: Steve Wigmore, Martin Dimov
Company: Kantar
September 22, 2016
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Citation

Wigmore and Dimov (2016a, September 22). A quantum leap for the research industry. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-quantum-leap-for-the-research-industry


Videos

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW
Authors: Martin Dimov, Steve Wigmore
June 15, 2016
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Citation

Dimov and Wigmore (2016a, June 15). A quantum leap for the research industry. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-quantum-leap-for-the-research-industry-8671