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Webinars

What market researchers can learn from other creative industries

If you think about a survey question it's simply a message you want people to read and act upon. An advert could be described in exactly the same terms. The difference between the researcher and the advertiser is a matter of focus. In research we...

Catalogue: Webinars 2015
Authors: Jon Puleston, Melissa Moxley
Company: Kantar
June 15, 2015
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Citation

Puleston and Moxley (2015a, June 15). What market researchers can learn from other creative industries. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-market-researchers-can-learn-from-other-creative-industries


Research papers

Are you paying attention?

Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015
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Citation

Stevens, Kuegler, Alagon and Ribeiro (2015a, June 15). Are you paying attention?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/are-you-paying-attention-


Research papers

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer
Company: Kantar
October 29, 2009
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Citation

Ruoss, Smith and Breslauer (2009a, October 29). Social media trends around the world!. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/social-media-trends-around-the-world-


Research papers

Ensuring data integrity for business decisions

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability to make reliable business decisions based on the...

Catalogue: Panel Research 2006
Authors: Birgi Martin, Jenny Koo, David Day, Ralph Risk
Company: Kantar
October 8, 2006
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Citation

Martin, Koo, Day and Risk (2006a, October 08). Ensuring data integrity for business decisions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/ensuring-data-integrity-for-business-decisions


Research papers

Online = research Nirvana?

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Chris Stevens, Tara Jethwani, Delphine Renaud
Company: Kantar
April 17, 2005
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Citation

Stevens, Jethwani and Renaud (2005a, April 17). Online = research Nirvana?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/online-research-nirvana-