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Research papers

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019

Research papers

Research papers

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018

Research papers

From stream to structure

This paper describes the use of computerised topic analysis to segment and analyse tweets by US presidential election candidates in 2016. The statistical technique used to create the topic is called Latent Dirichlet Analysis (LDA). The paper shows...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
November 18, 2016

Videos

What we can learn from tweets and Co. for open end analysis

Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...

Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018

Research papers

Cultural differences: Draw or barrier?

This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types,...

Catalogue: Online Research 2009: Online Panels & Beyond
Author: Manila Austin
Company: Communispace Corporation
October 29, 2009

Videos

From stream to structure

One of the biggest problems any researcher is faced with today is reading. We can't read quickly enough. For numeric data there is an ocean of visualisation and analytics available, we can watch trends in 7 colours over 3 dimensions unfold on a smart...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
June 15, 2016

Research papers

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019

Research papers

Semiometrics

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989