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Research papers

Multivariate analysis of survey data

A chapter such as this can only scratch the surface in terms of informing the reader what techniques are available, what they do, how they do it, and what are the pitfalls, so it must be seen as purely introductory. Nevertheless, it attempts to...

Catalogue: Consumer Market Research Handbook
Author: Ken Baker
September 1, 1998
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Citation

Baker, K. (1998a, September 01). Multivariate analysis of survey data. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/multivariate-analysis-of-survey-data


Research papers

Quantification methods

Hayashi’s quantification methods are multivariate analysis techniques dealing with qualitative data, which were developed by Dr. Chikio Hayashi, former Director-General of the Institute of Statistical Mathematics (Tokei-Suri Kenkyuzyo), in the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Masahiko Sato
September 1, 1998
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Citation

Sato, M. (1998a, September 01). Quantification methods. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/quantification-methods


Research papers

Theory and application of multivariate methods (dependence)

In our data matrix we have one variable of particular interest and we wish to see how it is affected by movements in a single explanatory variable. For example, the variable we might be interested in is Sales in £mn and we may wish to know how it...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995
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Citation

Harris, P. (1995a, February 14). Theory and application of multivariate methods (dependence). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/theory-and-application-of-multivariate-methods-dependence-


Research papers

Theory and application of multivariate methods (interdependance)

Factor Analysis (like the similar technique of Principal Components Analysis) is a multivariate statistical method used primarily for data reduction. Itis usually employed to reduce the columns of our data matrix, that is the variables measured for...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995
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Citation

Harris, P. (1995a, February 14). Theory and application of multivariate methods (interdependance) . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/theory-and-application-of-multivariate-methods-interdependance-


Research papers

A second generation of multivariate analysis contribution and applications for marketing research

A second generation of multivariate methods is now available for marketing research. This article: shows the specific characteristics and possible links of the second generation methods of multivariate analysis with the traditional first generation...

Catalogue: ESOMAR Congress 1987
Author: Pierre Valette-Florence
September 1, 1987
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Citation

Valette-Florence, P. (1987a, September 01). A second generation of multivariate analysis contribution and applications for marketing research. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research


Research papers

Causal modelling in marketing

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984
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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/causal-modelling-in-marketing


Research papers

Causal modelling in marketing (French)

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984
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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing (French). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/causal-modelling-in-marketing-french-


Research papers

Multivariate data analysis and consumer behaviour

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Yves Evrard
June 15, 1982
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Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/multivariate-data-analysis-and-consumer-behaviour


Research papers

The current state of methodological developments in the multivariate analysis of surveys

The paper considers the current state of multivariate analysis when the data available only take the form of binary and classified variables. This restriction has meant that researchers have had to develop new techniques to deal with problems of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Paul Harris
June 15, 1982
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Citation

Harris, P. (1982a, June 15). The current state of methodological developments in the multivariate analysis of surveys. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-current-state-of-methodological-developments-in-the-multivariate-analysis-of-surveys