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Research papers

A short-cut method for estimating the unduplicated audience of a combination of media (French)

The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results,...

Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
June 15, 1960

Research papers

A short-cut method for estimating the unduplicated audience of a combination of media

The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results,...

Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
June 15, 1960

Research papers