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Arnott and Rodnight (1974a, September 01). Public policy and measuring the 'open-ended' situation. ANA - ESOMAR. Retrieved June 07, 2023, from
Rodnight and Williams (1984a, June 15). How children use television advertising and how we can learn to communicate more effectively with them. ANA - ESOMAR. Retrieved June 07, 2023, from
Levens and Rodnight (1973a, September 01). The application of research in the planning and evaluation of road safety publicity. ANA - ESOMAR. Retrieved June 07, 2023, from