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Research papers

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children
Author: Gunda Plasser
Company: GfK
October 1, 1978

Research papers

The principles of media research and the applications in the Dutch juvenile readership survey 1976

For a great many years the phenomenon of reading as a subdivision of a much larger process of communication has been fascinating us. Curiously enough, however, this phenomenon has received more attention from the parties concerned than from the...

Catalogue: Seminar 1978: Researching Children
Author: Jan D. Noordhoff
October 1, 1978

Research papers

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children
Author: Shirley Greenberg
Company: Ogilvy
October 1, 1978

Research papers

Understanding children

This paper is about marketing research with children, and the need to consider them as a special case when one is evaluating the efficacy of research methods.

Catalogue: Seminar 1978: Researching Children
Authors: David Cocks, Jacqueline Adams
October 1, 1978

Research papers

Constraints and opportunities in children's television advertising

The main objective of this paper is to highlight some of the common pitfalls associated with the execution of television advertising addressed wholly or in part to a child audience. For a variety of reasons much of the television advertising to this...

Catalogue: Seminar 1978: Researching Children
Author: Vivienne G.T. Price
October 1, 1978

Research papers

The tree of life

The child does not only consume and exert influence over the purchases of adults, he is also a reflection of the surrounding society which tends to impose its norms upon him. We can then use the child as a starting point from which to set out the...

Catalogue: Seminar 1978: Researching Children
Author: Elisabeth Girard
October 1, 1978

Research papers

Children's income and expenditure

The paper below describes a survey conducted in 1976 to assess and examine the sources of income and the size and nature of expenditure of children aged 5-15 in Great Britain. The method chosen was the use of self-completion diaries in which children...

Catalogue: Seminar 1978: Researching Children
Author: Wendy Law
October 1, 1978

Research papers

Researching children

The survey which has prompted this paper is not a market research but a scientific study of the life of children aged 7 to 11 based not only on what the children themselves, but also on what their own parents can tell about it.

Catalogue: Seminar 1978: Researching Children
Authors: Anne-Marie Coutrot, Sylvie de la Beaumelle
October 1, 1978

Research papers

Testing children

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study...

Catalogue: Seminar 1978: Researching Children
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
October 1, 1978