Resources Library by ANA

Revue Française du Marketing (Février 2004)

Le marketing sensoriel peut se définir comme un «ensemble de variables d'actionscontrôlées par le producteur et/ou le distributeur pour créer, autour duproduit ou du service, une atmosphère multi-sensorielle spécifique, soit...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2004

Revue Française du Marketing (Octobre-Novembre 2012)

Les six articles qui composent ce numéro de la Revue abordent tous des sujets derecherche concernant la distribution commerciale, dans un contextenational et international. Cela n'est pas un hasard, puisqu'ils sont tous -sauf le dernier - issus de...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2012

Revue Française du Marketing (Décembre 2012)

Qu'on l'appelle consom'acteur, conso'battant ou néo-consommateur, le nouveau consommateur fait l'objetces dernières années d'une attention toute particulière, notamment de la part du champ académique mais passeulement. En effet, les...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2012

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

July 1, 1979

Research in the Metaverse

From computers to mobile devices, screens are embedded in our society and will continue to be oneof the lenses through which consumers engage with a large portion of their lives. When people talkabout the metaverse, they are generally referring to...

Catalogue: Dynamic. Diverse. Digital

Author: Michelle Niedziela

Company: HCD Research

June 20, 2022

Range versus rationalization in frozen foods

There is not so much a conflict between "range" and "rationalization" as a need for balance between the two: a need to determine the "rational range". The starting point towards this goal is to allocate store space to grocery commodities in relation...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: J. F.W. Yaxley

August 1, 1975

How consumers assess the value of advertising

This presentation proposes that advertising be evaluated in terms of its perceived value to consumers. The discussion is divided into four sections. In the first, some notions about consumer behavior that form the rudiments of a theoretical...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Author: Robert H. Ducoffe

June 15, 1995

Neural patterns

Two factors are necessary for a method to be useful in a variety of country settings. An analysis technique to understand information available is required that is robust and not constrained. And, data of a comparable format and scope of measurement...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Bruce Grey Tedesco

June 15, 1995

Loyalty cards

In the United Kingdom, the retail loyalty card market has become highly developed within a very short space of time. Whilst several retailer schemes have existed for a number of years, it has been the relatively recent launch of loyalty card...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Rowena Patterson

Company: Ipsos MRBI

June 15, 1997