Resources Library by ANA

The use of consumer panels for readership prediction

This paper will pay attention to readership prediction of new magazines based on panel data. First a short description will be given of the panel- method in general and of the way readership data are collected. This will be followed by a short...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: Coen C. J. de Koning, Jan L.N. Molenaar

December 1, 1976

Weighting reading frequency

We are facing a dilemma: more information is wanted about as many target groups as possible and the quality of media contacts. We know from a number of field experiments that exact figures regarding media coverage largely depend on the design of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Friedrich W. R. Tennstädt

Company: Institut für Demoskopie Allensbach GmbH

March 1, 1976

The evolution of the market researcher

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975

The evolution of the market researcher (German)

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975

Election polls

The election polls as now operated have few prospects to offer. This is also true if we confine ourselves to the causes of error brought about by insufficiencies in the questionnaire and leave out of consideration the purely technical aspect of...

Catalogue: The European Marketing Research Review 1971

Author: R. P. Greiner

June 15, 1971

Predicting effects of brand name and consumer proposition on consumer purchase decisions

A pre-test study set out to predict which of three versions of a new Lever Brothers product was most likely to be successful. All three products were test-marketed. The paper reports this case history and discusses the following: The role of...

Catalogue: ESOMAR Congress 1968

Authors: John M. Caffyn, Alison Loyd

June 15, 1968

Do attitudes change before behaviour?

The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can...

Catalogue: ESOMAR Congress 1968

Author: Jack Fothergill

June 15, 1968

The estimation of the expected brand share of a new product

In the field of marketing, a prediction is only of value if it has a practical use and this is dependent upon the following concepts: 1.The suppositions underlying the prediction are clearly defined, and; 2. they are realistic. These points are well...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Authors: J. Baum, K. E. R. Dennis

June 15, 1961