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Research papers

Talking is understanding

This paper describes how Gallup A/S and Mobilix A/S the telecom company planned a testing procedure for a rather unusual ad campaign. The authors explain how Gallup and Mobilix managed to devise a model for testing various kinds of different prints...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Henrik J. Hansen, Claus Wilki, Lone Willumsen
September 1, 1999
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Citation

Hansen, Wilki and Willumsen (1999a, September 01). Talking is understanding . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/talking-is-understanding-