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Research papers

Adapting products to preference profiles

Some people may think that developing a segmentation model is plain and simple. This paper shows that there are a lot of choices and options, and not all of them are obvious. What should be the main focus of the model, what sort of data collection...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Harald Djupvik, Svein Roar Hult, Jon Martin Denstadli
June 15, 1996