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Research papers

Media in life survey

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...

Catalogue: WM3 2007
Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman
Companies: Mediametrie, Havas Group
June 3, 2007

Research papers

Preset tuning and listening behaviours

This paper refers to three categories of sources: The “75000 Radio” survey which has been the radio audience reference survey in France for more than ten years. The “Radio panel”-, in 1993 and 1996 Mediametrie conducted a three...

Catalogue: 2nd Radio Research Symposium
Authors: Arnaud de Saint Roman, Agnès Gaztambide
June 15, 1997

Research papers

Diary VS recall

The 24 hour recall technique is common to nine European countries, while the diary is used in five. According to Mr Peter Menneer’s presentation in Nov-Dec. to ESOMAR , most countries where diary is used for measuring radio audience tend to...

Catalogue: Radio Research Symposium 1995
Authors: Arnaud de Saint Roman, Odile Le Moal, Rene Saal
Company: Mediametrie
July 1, 1995