You searched for: "*"

The results has been filter on Authors containing John D. C. Little.
ANA has found 1 results for you, in 136 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach

The main objective of this paper is to present a set of non-parametric tests that allow the analyst to detect the presence of purchase-event feedback. The principle is to set aside the potential impact of heterogeneity by analysing data at the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Gilles Laurent, John D. C. Little, Isabelle Le Roy
June 15, 1993