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Research papers

Control of the effectiveness of "sampling" through a consumer panel

In this paper we are going to expound a control method which enables us to measure the effectiveness of promotional actions. We will be illustrating its application through an actual example of gauging a typical promotion, 'sampling'. The suggested...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Lluis Fatjo-Vilas Barbat, Juan S. Alos Batlle
June 15, 1987
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Citation

Barbat and Batlle (1987a, June 15). Control of the effectiveness of "sampling" through a consumer panel. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/control-of-the-effectiveness-of-sampling-through-a-consumer-panel