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Research papers

The use of a panel by a large distribution company

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Marc Galliot
September 1, 1974
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Citation

Galliot, M. (1974a, September 01). The use of a panel by a large distribution company. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-use-of-a-panel-by-a-large-distribution-company


Research papers

The use of a panel by a large distribution company (French)

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Marc Galliot
September 1, 1974
×

Citation

Galliot, M. (1974a, September 01). The use of a panel by a large distribution company (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-use-of-a-panel-by-a-large-distribution-company-french-