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Research papers

Qualitative research models in representative longitudinal studies

The call for "qualitative" research is always heard when the standardised methods which primarily measure quantitative relationships are unable to explain a change in the market or to explain it adequately. In this situation, attention is focused on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1987
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Citation

Hansen, J. (1987a, June 15). Qualitative research models in representative longitudinal studies. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-models-in-representative-longitudinal-studies


Research papers

Brand/market models in the marketing decision process

This paper outlines the improved use of consumer panel data for marketing decisions by condensing them into quantified mathematical models describing the purchasing behaviour of consumers.

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Manfred Müller
Company: Unilever
June 15, 1987
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Citation

Müller, M. (1987a, June 15). Brand/market models in the marketing decision process. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/brand-market-models-in-the-marketing-decision-process


Research papers

Interactive measurement of sales response

This paper reviews the effect of enhancing the value of a pharmaceutical panel by offering the monthly data as both printed reports and through an on-line database service. The panel, JIGSAW, has been running for some 24 months in the UK, based upon...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Roger Western, Mark Katz
June 15, 1987
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Citation

Western and Katz (1987a, June 15). Interactive measurement of sales response. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/interactive-measurement-of-sales-response


Research papers

Attitude segmentation as contained in the single source approach exemplified by environment consciousness

It is a well known fact that environmental consciousness as a social trend has been gaining ground for several years. A large amount of survey results consistently show an immense increase. A GfK survey, in which people were asked to spontaneously...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Wolfgang Adlwarth, Fawzia Vardag
June 15, 1987
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Citation

Adlwarth and Vardag (1987a, June 15). Attitude segmentation as contained in the single source approach exemplified by environment consciousness. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/attitude-segmentation-as-contained-in-the-single-source-approach-exemplified-by-environment-consciousness


Research papers

Using continuous consumer panels for established brand advertising strategy testing

Managing the advertising function for established brands requires an understanding of the nature of the advertising-sales relationship. Historically, both experimental and non-experimental approaches have been used to investigate this relationship,...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Jan Willem Bol
June 15, 1987
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Citation

Bol, J. (1987a, June 15). Using continuous consumer panels for established brand advertising strategy testing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/using-continuous-consumer-panels-for-established-brand-advertising-strategy-testing


Research papers

Some results and experiences of a new consumer panel technique

The modem means of tele-communication and the rapidly decreasing prices of home computers allow for a new method of consumer panel research: tele-interview. Consumers are being interviewed following a very user friendly procedure which requires per...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Emiel P. M. Bon, Leo van Doorn
Company: NIPO
June 15, 1987
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Citation

Bon and van Doorn (1987a, June 15). Some results and experiences of a new consumer panel technique. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/some-results-and-experiences-of-a-new-consumer-panel-technique


Research papers

The central Adlab experience with single source data

The AdLab Panel was set up in the Central TV area of England in September 1985 after a pilot study. By June 1987 it had been running for 21 months. The experience of the first year’s operations is contained within the attached summary paper....

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: John Parfitt
June 15, 1987
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Citation

Parfitt, J. (1987a, June 15). The central Adlab experience with single source data. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-central-adlab-experience-with-single-source-data