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Research papers

Retailer's panel and expert system

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia
June 15, 1990
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Citation

Gaucher, Le Maire, Le Roy, Mauffrey and Obadia (1990a, June 15). Retailer's panel and expert system. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/retailer-s-panel-and-expert-system


Research papers

The use of retailer panel for test marketing

The use of retail panels for measuring, the impact of a new brand on the market, is an invaluable and indispensable method. A new brand must, if successful, make a measurable difference to the existing market, though how far test market results can...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Henry Nowik
June 15, 1963
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Citation

Nowik, H. (1963a, June 15). The use of retailer panel for test marketing. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-use-of-retailer-panel-for-test-marketing