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Research papers

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006
Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira
October 8, 2006

Research papers

Living 24/7

This paper describes the role of market research in building knowledge as well as a tool to assist in improving company business and profit management. We are living the information age, in which knowledge is considered a company asset and more...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Ana Maria Gotelli Varoli, Dayse Maciel, Fábio Mariano, Haroldo Torres, Renata Cunha, Rony Susskind
Company: Procter & Gamble
September 14, 2003