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Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
October 26, 2017
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Citation

Endo, Moriguchi and Toll (2017a, October 26). Adopting an entrepreneur. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/adopting-an-entrepreneur-9100