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Research papers

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Ron Gailey, Stephen Phillips, Pete Cape
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Gailey, Phillips and Cape (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure-8416


Research papers

The last frontier of Asia

In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ron Gailey
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Gailey, R. (2013a, April 07). The last frontier of Asia. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-last-frontier-of-asia