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Videos
Transforming an iconic brand to help customers navigate change in Japan
The worldâs healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after...
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Nisha Yadav
December 12, 2018
Videos
Transforming an iconic brand to help customers navigate change in Japan
The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...
Catalogue: Congress 2018
Authors: Nisha Yadav, Takeshi Oshima
September 23, 2018
Research papers
Transforming an iconic brand to help customers navigate change in Japan
The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...
Catalogue: Congress 2018
Authors: Nisha Yadav, Takeshi Oshima
September 23, 2018
Research papers
Supplier-client collaboration make MR better place
Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
Videos
Supplier-client collaboration make MR better place
As in everywhere in the world, the relationship between Japan MR suppliers and clients has always been the same. Clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
Videos
Adopting an entrepreneur
How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...
Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
October 26, 2017
Research papers
Adopting an entrepreneur
How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...
Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
August 24, 2017
Research papers
Lipstick on a pig
This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...
Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: James Parsons
Company: Flamingo
April 7, 2009
Research papers
