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Research papers

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018

Research papers

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018

Videos

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Maria Alejandra Velandia Sanchez, Andrea Ascarrunz
Company: Pernod Ricard
May 14, 2018

Videos

Cocktails, spirits... and all those in between! (Spanish)

In this research, we analyze the digital path to purchase for spirits shoppers' trough the Meter Netquest digital tool in a digital panel with a sample of 660 spirits consumers with the following specifications: Consumers between 18 and 65 years old,...

Catalogue: Latin America 2017: #IN
Authors: Gabriela Parias, Maria Alejandra Velandia Sanchez
June 15, 2017

Research papers

Beyond lifestyles, trends and drinks (English)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018