You searched for: "*"

The results has been filter on Authors containing Pablo Lemoine.
ANA has found 1 results for you, in 203 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Advertisement evaluation: The case of Volkswagen (Spanish)

The truth is companies spend millions of dollars on advertising and they don't truly know what works and what doesn't. They have no way to establish a ROI on a TV commercial or a Radio ad. At best, they can estimate the number of people that saw the...

Catalogue: Latin America 2019
Authors: Fabricio Alarcón, Pablo Lemoine
April 9, 2019
×

Citation

Alarcón and Lemoine (2019a, April 09). Advertisement evaluation: The case of Volkswagen (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertisement-evaluation-the-case-of-volkswagen-spanish-