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Research papers

Advertising research (French)

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
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Citation

Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/advertising-research-french-


Research papers

Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Group discussion on the papers "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes" by Mr. Zanelli and Mr. Emanuel.

Catalogue: ESOMAR Conference 1960
Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees
June 15, 1960
×

Citation

Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/group-discussion-on-advertising-research-a-special-advertising-programme-directed-to-children-and-a-new-approach-to-the-evaluation-of-advertising-schemes-


Research papers

Advertising research

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
×

Citation

Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/advertising-research-89