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Research papers

Advertising and marketing research

Case histories written by manufacturers are always more direct than those by advertising agencies or research suppliers: fewer axes are being ground. Case histories have more personality than abstract listings of factors or methods. So this early...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Philippe De Vendeuvre
June 15, 1980
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Citation

De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/advertising-and-marketing-research-


Research papers

Advertising and marketing research (French)

Nowadays, it has become a trivial matter to note that the techniques of market studies have historically their first development. In the search by the industrials for a better profitability of their public expenditure. In the many studies which...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Philippe De Vendeuvre
June 15, 1956
×

Citation

De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/advertising-and-marketing-research-french-