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Research papers

European attitudes to energy and oil companies

Esso Europe carried out a major multi-national survey involving a total of 14000 interviews in two waves covering seven countries. The objective of the study was to assess public attitudes in the following broad areas:-Present and future energy...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Roger Sargood, David Lowe-Watson
Company: ESSO
June 15, 1983
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Citation

Sargood and Lowe-Watson (1983a, June 15). European attitudes to energy and oil companies. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/european-attitudes-to-energy-and-oil-companies


Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1977
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Citation

Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/market-research-as-a-decision-aid-for-an-image-campaign-as-demonstrated-by-the-information-campaign-of-esso-a-g-


Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German)

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1977
×

Citation

Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German). ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/market-research-as-a-decision-aid-for-an-image-campaign-as-demonstrated-by-the-information-campaign-of-esso-a-g-german-


Research papers

The role of market research in the Esso-Cleveland integration

This paper describes the contribution of market research to the work of a multi-brand study group set up by Esso Petroleum in the U.K. to find an answer to the questions: How many brands does Esso need in the U.K.? At which market segments should...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: David Lowe-Watson
Company: ESSO
September 1, 1974
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Citation

Lowe-Watson, D. (1974a, September 01). The role of market research in the Esso-Cleveland integration. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/the-role-of-market-research-in-the-esso-cleveland-integration


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries (German)

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries-german-


Research papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels
Authors: Roger Sargood, I. M. Hunt
Company: ESSO
June 15, 1972
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Citation

Sargood and Hunt (1972a, June 15). The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/the-use-of-market-and-brand-trend-data-deriving-from-the-r-b-l-motorists-diary-panel-in-the-united-kingdom


Research papers

Changes in market segmentation over time

In the type of segmentation referred to in this paper, which is generally termed 'cluster analysis', we analyse the data by a number of characteristics simultaneously, instead of sequentially as described above. The type of cluster analysis described...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Wendy M. Grosse, David Lowe-Watson
Company: ESSO
June 15, 1972
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Citation

Grosse and Lowe-Watson (1972a, June 15). Changes in market segmentation over time. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/changes-in-market-segmentation-over-time


Research papers

The role of market research in relation to the changing structure of the UK motoring market

This paper outlines the changes in the U.K. motoring market over the last ten years or so and shows how these changes have been reflected in the type of market research undertaken and the level of activity.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: David Lowe-Watson
Company: ESSO
June 15, 1972
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Citation

Lowe-Watson, D. (1972a, June 15). The role of market research in relation to the changing structure of the UK motoring market. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/the-role-of-market-research-in-relation-to-the-changing-structure-of-the-uk-motoring-market