Resources Library by ANA

Improving the profitable use of continuous research

It is probably relatively easy to assess the need for such information when it is only used in-house, but how does an organisation which provides a service to the public at large assess the value of the research it disseminates? This question arose...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Mary Bartram

August 1, 1981

Profit from research in social and legal context's

All designing a controlled experiment should begin with the design of the ideal experiment. If the ideal experiment cannot be executed because of financial, factual, moral, or legal obstacles, we should make a systematic effort to save the controlled...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Hans Ziesel

August 23, 1981

Advertising research for increased profitability

Selling more units at lower cost is one of the tasks advertising should perform. There is ample proof that advertising, if perceived, if read or listened to and especially if recalled does cause purchasing. Getting consumers to so react to...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Jan Stapel

Company: NIPO

August 23, 1981

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France

In the public transport sector, more than in most others, all the operators are faced by the problem of variations in the level of demand, giving rise in particular to peak traffic periods, with which they must deal as efficiently as possible whilst...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Jean-Claude Giblin, Jean-Louis Laborie

August 23, 1981

The perception and evaluation of environmental quality

This paper deals with the design and some of the results of a feasibility study focused on the relationships between changes in the quality of the environment and human response to it. Although other relevant variables have also been included, only a...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Alfred E. Bronner, Louis J. M. Schreurs, Karel C. P. Slootman

Company: Veldkamp Marktonderzoek

August 1, 1981

Optimizing profitability through research amongst retail customers and staff

The study provided measures of the standing of W.H. Smith and its competition on specially-collected attitude dimensions. It also identified which aspects of the staff or the service they provide matter most to customers, and showed how the intensity...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Fred Y. Phillips, Robert Falconer

August 23, 1981

Video Questionnaire©

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Jean-Paul Almetti, Michel Bertoux

August 1, 1981

Britain at its best

The main body of the paper is concerned with the research programme that was mounted in relation to the £2½ million campaign, 'Britain at its Best', which can be regarded as one of the most successful corporate-image advertising campaigns ever...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Paul H. Drake, John A. Samuels, John C. Penny

Company: British Broadcasting Corporation (BBC)

August 23, 1981

The use of societal scenarios for improved corporate planning

The operating environment for many businesses is increasingly affected by social and political pressures, in addition to economic and technological ones. The need for systematic planning is generally accepted by business, but until recently it...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Christine A. Ralph MacNulty, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

August 1, 1981