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AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024
Authors: Suhasini Sanyal, Kristin Hamlyn
October 1, 2024
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Citation

Sanyal and Hamlyn (2024a, October 01). AI: Perseus or Zeus?. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/ai-perseus-or-zeus--12580


Research papers

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024
Authors: Suhasini Sanyal, Kristin Hamlyn
Company: Microsoft
January 1, 1970
×

Citation

Sanyal and Hamlyn (1970a, January 01). AI: Perseus or Zeus?. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/ai-perseus-or-zeus-