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Research papers

Spatial view of data according to the TypTop method (French)

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Henri Bergonier, D. Wattez
September 1, 1974
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Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method (French). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method-french-


Research papers

Spatial view of data according to the TypTop method

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Henri Bergonier, D. Wattez
September 1, 1974
×

Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method