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Research papers

Researching research the market for TV commercials pre-testing

The Gallup Poll carried out a survey of market researchers early this year. A sample of 54 market research managers from leading advertisers and advertising agencies were interviewed. The objectives of the survey were as follows: 1. To obtain an...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: William Gregory
June 15, 1969
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Citation

Gregory, W. (1969a, June 15). Researching research the market for TV commercials pre-testing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/researching-research-the-market-for-tv-commercials-pre-testing


Research papers

Aided recall

The examples given here: the Irish readership survey, the family Interview for consumer durables, the 7-day aided recall survey, the cigarette study, have a common philosophy. The techniques respect both the respondent and the interviewer. They...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: William Gregory
Company: Gallup International Association
June 15, 1961
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Citation

Gregory, W. (1961a, June 15). Aided recall. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/aided-recall


Research papers
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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-