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Research papers

Segmenting by lifestyle in low income markets

This paper shows the market strategy of aiming at the highest income population rather than the mass population ignores tremendous opportunities for entrepreneurial growth existing in developing countries, particularly Latin American countries.Market...

Catalogue: Latin America 2005
Author: Ronaldo Arellano Cueva
October 23, 2005
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Citation

Cueva, R. A. (2005a, October 23). Segmenting by lifestyle in low income markets. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/segmenting-by-lifestyle-in-low-income-markets