You searched for: "*"

The results has been filter on Authors containing M. M. Blackston.
ANA has found 1 results for you, in 95 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

An assessment of micro-behavioural modelling and its cost effectiveness

The paper argues the flexibility and versatility of this approach to modelling in terms of scale, scope, type of marketing problem and type of product field. Six case histories are cited, ranging from a simple use of Trade Off as an input to a...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: M. M. Blackston, J. A. Lunn
September 1, 1978
×

Citation

Blackston and Lunn (1978a, September 01). An assessment of micro-behavioural modelling and its cost effectiveness. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/an-assessment-of-micro-behavioural-modelling-and-its-cost-effectiveness